But we didn't really have it fleshed out visually yet, and no one had given us the official assignment to do it. So, when we got it, it wasn't just 'go do this'—it was 'go do this in 77 days. We had to sketch it, we had to build all the components in beta. We had to do quick and dirty clay models.
We were running with our hair on fire, so we didn't really have time to think, or should I say overthink, that truck, as far as noodling and nitpicking certain things. We just had this essence of what it should be in our minds, and we ran with it.
Because of the short timeline, we actually had a sheet of craft paper up in the studio, and we had probably plus different naming ideas. A lot of them were really cool, out there and exciting.
And at the end of the day, legal couldn't vet any of those names fast enough for the reveal. So, it was really just a timing thing. Ram has announced that the TRX Hellcat-powered pickup truck will be unveiled this summer by releasing a teaser image on Twitter. Begin typing your search term above and press enter to search. Press ESC to cancel.
Skip to content Home Architecture What type of frame does the Ram have? Ben Davis April 6, What type of frame does the Ram have? Every now and again, I'll see one driving around. But it was kind of a cool name. They thought, 'yeah, you know what, it's simple, it's memorable. We own it already,' which was the big thing. So, 'let's just go with that.
Source: Automobile Magazine. Home News.
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