Many SEO firms will tell you that it takes 4 to 6 months to start seeing results. At some point, you may see your results taper off, and then it may be a matter of maintaining results rather than growing them. Many companies underestimate how much time and money it takes to be successful with SEO. Success by any standard rarely comes within the first 3 months, even with a healthy SEO budget. Paying for just a few months of SEO is, in many cases, no better than throwing your money away.
However, if you make the proper investment, and plan on being in it for the long haul, SEO is a marketing tactic with one of the best ROIs out there. Infographic courtesy of Search Engine Land.
This is a BETA experience. Years ago, the meta keyword tags may have been beneficial, but not anymore. Years ago, marketers eager for page views would insert keywords totally unrelated to their pages into their code in an attempt to pirate traffic from the more popular pages, those that actually were about Lindsay Lohan, or whoever was then trending.
This was known as " keyword stuffing. Title tags, on the other hand, are the most important of all of the meta tags discussed here. The meta description is a useful meta tag as, very simply, it explains to search engines and sometimes searchers themselves what your page is about. Sometimes, search robots independently choose the parts of the text where keywords are included.
That is why it is crucial to not only create a meta description but also optimize it correctly. Otherwise, users will see something like this:. In the article about How to Build a Nice Meta Description , we described in detail what meta descriptions are, what they influence, and how to create an effective text to increase CTR. In this post, we are going to focus on the length of the meta tag. Google has never provided precise data on how many symbols meta description should have.
Besides, the search engine has changed the size of the snippet several times. Read more in the articles What are Rich Snippets?
Descriptions that were not concise were cut. Nevertheless, every SEO specialist wants important information to be displayed under the site name in its full volume. So, what should the meta description length be in ? Before getting to the main point, let us understand how the meta description length has been changing in recent years. The recommended SEO meta description length was between symbols with spaces.
All the excessive symbols will be cut with an ellipsis. According to a Google announcement , meta description length was increased for search results to be more informative and for users to understand if the displayed links meet their searches. At that moment, the average meta tag length was symbols. By the end of the year, SEO specialists were pleasantly surprised: the search engine decided to expand the snippet, which influenced the meta description length.
It was increased to symbols with spaces. That is why the Google meta description length was not more than symbols at the beginning of the next year.
The main rules of the meta tag creation remained the same. In May, a Google representative confirmed that snippets had become shorter again. Danny Sullivan told that the visible part of the text became a bit longer than previously.
However, webmasters have noticed that the visual part of the new meta description length does not exceed symbols. In fact, the search engine returned to the length it was during The meta description length has not changed. It was possible to write the text up to symbols but only symbols were displayed. Tails of long meta descriptions were hidden by an ellipsis in search results.
This is why SEO specialists tried to include all the important keywords at the beginning of the meta description. Reduction of the length to symbols with spaces caused the rush of indignation from SEO specialists. Documentation updates. Go to Search Console. General guidelines.
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