You can run experiments, testing different messages to see which improves product adoption the most. This custom messaging also enables you to reach out to churn-risks and try to get them back on track. Finally, Mixpanel lets you see which accounts are ready for upselling. Mixpanel identifies the accounts you should be upselling to, so you can maximize your MRR.
Mixpanel offers a wide range of features that can help SaaS companies to drive product engagement and increase customer retention. Mixpanel can track user behavior for both your site and your product. It means you can see how users who found you through social media act differently compared to users who found you via paid ads.
This is a vast improvement on Google Analytics, which can only tell you about your site. One of the easiest ways to visualize user journeys is in the form of a funnel. These can be actions a user takes, pages they visit, or any other relevant data point.
Especially compared to Google Analytics, which requires you to painstakingly set up your funnels before you can visualize your data. Mixpanel offers you the ability to test hypotheses based on the data you collect. You can create product experiments, tweak messaging, and personalize your product to different user segments.
Mixpanel offers a free starter plan which gives you up to 1, monthly tracked users. This is great for early-stage startups. However, as soon as you start to scale, Mixpanel starts to become a little more expensive. If you keep adding on users to track as you scale, this pricing will grow.
Google Analytics is able to pull in all of its data from Google Ads, offering a seamless and comprehensive integration. A lot of Mixpanel users acknowledge that it can take a bit of time to get used to how it works. Google Analytics, on the other hand, may look a little complicated but once you start using it is relatively easy to use. While both Mixpanel and Google Analytics occupy the same product area, both have slightly different use cases.
For SaaS products that are purely web-based, Google Analytics may well provide enough information for your needs.
Google Analytics will show you whether the traffic was organic, direct, through social or paid ads. You can then drill down and figure out your best sources of traffic.
This will have an impact on your overall marketing strategy. Google Analytics is more of a traffic attribution tool than a product analytics tool. For SaaS companies, that may mean you need another tool. Mixpanel might work as a traffic attribution tool, in much the same way as Google Analytics. However, using it for that purpose is wasting its true potential. Mixpanel really shines when used as a product analytics tool. Mixpanel will track everything a user does inside your app.
That includes every button press, every scroll, every single action a user takes. This is really useful information for product managers and customer success teams. It means you can track product usage and feature activation.
You can see why churned users stopped using your product. Or maybe they were overwhelmed by having too many features to choose from? Armed with the information Mixpanel provides, you can then adjust your product as necessary. You can test out different in-app messaging from within Mixpanel, or you can export the data and use it to guide future product updates. Your CS team can reach out to churn-risks and provide extra support if needed.
Essentially, Mixpanel enables SaaS companies to be more proactive when it comes to improving product engagement and reducing churn. So… Google Analytics is a fantastic tool for traffic attribution.
Mixpanel is an incredible tool for product analytics. Mixpanel vs Google Analytics, which is better? There may well be a simpler solution: You could just use both. Google Analytics, after all, is completely free. JQL was created so you are able to easily work with your raw data and run more complex calculations. This is an equivalent to SQL and gives you quite a bit of flexibility beyond the existing reports.
This report requires that you track your revenue data in a specific format. Apps is another way of working with your data to create custom visualizations.
Mixpanel also offers server-side libraries for Ruby, Python and a few other languages. All libraries can capture the same data but client-side libraries will capture quite a bit of information out of the box.
For example, the Javascript library captures all these properties by default :. Default properties update within a profile whenever a property is set or updated with a mixpanel.
Properly planning your implementation is a critical step to getting the data you want and getting accurate data. In this video, we dig deeper into the Javascript library or SDK. As mentioned in the previous video, there are different client side libraries you can use to send events. For the purpose of this guide, we will use Javascript to understand the different kinds of functions and features available to us. At the end of this video, I briefly go over Segment.
In this video, we will send our first event to Mixpanel! This is the most basic function and the one that you will use the most throughout your implementation. We will also look at how event names and event properties are handled throughout the different functions. In this video, we will look at how to track clicks on links and form submissions.
These two actions tend to cover nearly everything that we would want to track in a web app or website. You can also add properties just like through our mixpanel. Just like with links, all we need is the unique ID of the form that we would like to track. The handy part of this function is that we can ensure that we are only firing events when forms actually get submitted. This makes our data more accurate and useful. Mixpanel describes Super Properties like this:.
They are Event Properties that apply to all Events without having to manually include them in each mixpanel. Because Super Properties send values associated with Events, they are useful for seeing Properties over time.
For example, you could set a Super Property to indicate with all of your Events whether they were done by a free or a paid user. Then, if a user changes from free to paid, you can see over time which Events led up to that conversion and which specific Events they did as each type of user.
When it comes to identifying users, we will use two functions: mixpanel. When a user first visits your website or app, Mixpanel gives them a unique identifier. This is how they are able to keep track of all the actions that a user might take. In the Javascript library, the identifier looks like this:.
The two functions listed above mixpanel. Ideally, we are giving them a permanent ID that will never change. Some good options are:. Once we can manage our own IDs, we can then solve the common problems listed above.
Let me start by saying that identifying users in Mixpanel is a two-step process. We first need to alias their default anonymous ID with something we control and then we need to identify them with our new ID.
We are simply giving it our new ID, in this case, an email. If we ever need to change IDs again, we can fire alias again with the old and new ID like this:. After we fire alias, we now need to fire mixpanel. The basic function looks like this:. That will happen once you set people properties. Now that you need the basics behind identifying users, you need to automate this process. These functions need to be fire at the right times and lucky for us, there are two instances that align perfectly with what we need.
We can fire mixpanel. The signup is usually something that only ever happens once which is perfect for this two-step process. We can then fire mixpanel. This will help us catch different devices and different browsers if they ever come up. People Properties are super properties that are attached to specific user profiles.
Before you set them though, you need to fire mixpanel. Just like event properties, there are a few default properties that you want to avoid using. Today, that ends. That's because …. Ruben Ugarte is the founder of Practico Analytics which helps software companies implement an analytics stack and tools like Mixpanel.
We spent working hard to ship features that help you use Mixpanel most effectively, and launching programs that help ….
If you encounter issues, please disable your ad blocker. Thank you for contacting us! There was an error with submitting the form. The topics span activation metrics, chatbots, drag-and-drop dashboards, and floppy disks. Build highly-customized dashboards, and impress teammates at your next meeting Anyone who makes decisions with data should have a go-to dashboard.
View this funnel in Mixpanel. This example shows that users who perform at least 4 searches within 7 days are strongly correlated with second-week retention. View this Signal report here. Mixpanel Updates. Related articles. Inside Mixpanel Dark Mode in Mixpanel is here For years, we at Mixpanel have gone all in on making light work of product analytics.
Mark Johnson Principal Designer Mixpanel. Ruben Ugarte. Inside Mixpanel Mixpanel Product Highlights We spent working hard to ship features that help you use Mixpanel most effectively, and launching programs that help ….
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